BestGFX

Photography, at least for most of us, is perceived as a daylight activity. Except for those special occasions (generally social events) when we use flash, we tend to reserve photography for the sunniest of days. Of course, this is when the world often looks its best. There is some-thing deeply psychological that lifts our mood when the sun comes out—and that works for our photos,too.
This is also something that camera designers, and those that produce film, have taken on board. Most
of the film we use is balanced, in terms of its color fidelity and contrast, for sunny days. Just think of those punchy colors on the vacation shots.